ANDREW KWA
Design leader with over 13 years of experience in establishing and scaling design and research functions, aligning UX strategies with business goals, and driving digital transformation across customer-centric organizations. Leveraging 20 years of experience across industries, I have successfully led cross-functional teams to deliver accessible digital products and services that enhance customer journeys and drive business outcomes.
Certified Nielsen Norman Group (NN/g) Professional: Specializing in UX Management & Research (Credential ID 1024929).
Core Skills
Human-Centric Program Design & Service Delivery
Experience Design Strategy & Innovation
Cross-Functional Leadership & Mentorship
UX/UI Design & Design System Management
Process Improvement & Agile Methodologies
Stakeholder Engagement & Collaboration
Data-Driven Insights & User Research
Strategic Communication & Documentation
Leadership Approach
Discover the 4Ps - Purpose, People, Product, and Process - that form the core of my leadership approach. These pillars guide how I lead teams, shape products and drive business outcomes.
Portfolio
Explore my work to see how I've utilized design to drive business results. View case studies that showcase product design innovation and impactful solutions.
Testimonials
Here's what others are saying about my work: Real experiences from colleagues that highlight the impact of my leadership, strategy, and design expertise.
Janina Ventanilla
Senior UX Designer | Appen
"I had the privilege of being under Andrew's leadership for almost a year, and it's clear to me that he stands out as one of the most exceptional managers I've ever worked with.
Andrew's leadership style is characterized by a rare combination of mentorship, transparency, and a genuine commitment to the growth and well-being of his team members. From day one, Andrew consistently challenged me to strive for excellence not just in my professional responsibilities, but also in my personal development. His holistic approach to leadership ensured that I didn't just excel in my role, but that I grew as an individual both personally and professionally.
What sets Andrew apart is his unwavering commitment to transparency. In an industry where ambiguity can often breed confusion and disengagement, Andrew's transparency was a breath of fresh air. He kept the lines of communication open at all times, ensuring that his team members were always well-informed and empowered to make informed decisions. This level of transparency not only fostered a culture of trust within our team but also facilitated collaboration and innovation.
Above all, what truly stands out about Andrew is his genuine concern for the well-being and success of his team. It was evident from his actions and words that he genuinely cared about each team member's growth and happiness. Whether it was providing constructive feedback, offering support during challenging times, or celebrating our successes, Andrew consistently demonstrated his commitment to our collective success.
To sum up, Andrew is more than just a leader; he's a mentor and advocate for his team. Any organization would be lucky to have him, and I have no doubt that he will continue to leave a positive mark wherever he goes."
Andrew's leadership style is characterized by a rare combination of mentorship, transparency, and a genuine commitment to the growth and well-being of his team members. From day one, Andrew consistently challenged me to strive for excellence not just in my professional responsibilities, but also in my personal development. His holistic approach to leadership ensured that I didn't just excel in my role, but that I grew as an individual both personally and professionally.
What sets Andrew apart is his unwavering commitment to transparency. In an industry where ambiguity can often breed confusion and disengagement, Andrew's transparency was a breath of fresh air. He kept the lines of communication open at all times, ensuring that his team members were always well-informed and empowered to make informed decisions. This level of transparency not only fostered a culture of trust within our team but also facilitated collaboration and innovation.
Above all, what truly stands out about Andrew is his genuine concern for the well-being and success of his team. It was evident from his actions and words that he genuinely cared about each team member's growth and happiness. Whether it was providing constructive feedback, offering support during challenging times, or celebrating our successes, Andrew consistently demonstrated his commitment to our collective success.
To sum up, Andrew is more than just a leader; he's a mentor and advocate for his team. Any organization would be lucky to have him, and I have no doubt that he will continue to leave a positive mark wherever he goes."
Clara Lim
UX Researcher | Appen
"Reporting to Andrew was probably one of the best, albeit short, points of my career so far. I appreciate Andrew's commitment to being a leader than purely just a supervisor -- He truly puts his team first and challenges us to be better than we were yesterday. On top of everything, his UX knowledge and experience definitely became evident in his feedback when critiquing UX research and design work.
Any organization would be lucky to have Andrew, and any team would be lucky to be led by him. His leadership was not only focused and aligned with the organization's values and products, but was inspiring to watch and be a part of. It was a pleasure working with Andrew during his time in Appen."
Any organization would be lucky to have Andrew, and any team would be lucky to be led by him. His leadership was not only focused and aligned with the organization's values and products, but was inspiring to watch and be a part of. It was a pleasure working with Andrew during his time in Appen."
Mike Monegan
Co-Founder & CTO | Intertru Inc.
"I've worked closely with Andrew creating B2B SaaS solutions over the last 8 years and across 3 companies. Yes, Andrew is the type of colleague that you really miss as soon as you leave a company and all I could do was to get him to follow me, which I've been fortunate enough to do twice.
I've had the privilege of watching Andrew grow from a 1-man UX army of diverse design skills to a strategic leader of User Experience for the Business. Engineers and product managers have always loved his focused, get-it-done, high-speed design delivery, but what Andrew has grown into is a leader in product design and managing designers and UX component engineers. He aligns with company leadership, takes the time to understand business models and challenges, inspires cross-functional teams with articulate visions for a superior User Experience, articulates how the team can get there, asks perceptive questions, listens carefully, leads from the front, serves as an excellent role model for both project team members and his direct reports, designs and refines processes appropriate to the size of the organization that he's in, anticipates future needs well, and can blend managerial responsibilities with creative designs that solve real-world problems.
Any organization should be thrilled to have Andrew on their team and I'd be happy to take a call anytime to tell you more about him."
I've had the privilege of watching Andrew grow from a 1-man UX army of diverse design skills to a strategic leader of User Experience for the Business. Engineers and product managers have always loved his focused, get-it-done, high-speed design delivery, but what Andrew has grown into is a leader in product design and managing designers and UX component engineers. He aligns with company leadership, takes the time to understand business models and challenges, inspires cross-functional teams with articulate visions for a superior User Experience, articulates how the team can get there, asks perceptive questions, listens carefully, leads from the front, serves as an excellent role model for both project team members and his direct reports, designs and refines processes appropriate to the size of the organization that he's in, anticipates future needs well, and can blend managerial responsibilities with creative designs that solve real-world problems.
Any organization should be thrilled to have Andrew on their team and I'd be happy to take a call anytime to tell you more about him."
Get In Touch!
I can be reached via LinkedIn. Click on the LinkedIn icon below to connect with me.
